月捐99讓愛久久

 

財團法人台北市私立愛愛院

辦理第五屆「月捐99讓愛久久~愛心扶助弱勢銀髮族」

勸募活動計畫書

一、目的:幫助失能、失智、低收入戶、中低收入戶及經濟弱勢長者老有所終,  享有尊嚴的晚年頤養生活。

二、緣起:從國內外老人福利機構的發展發現,幾乎在貧困、家庭系統無法發揮功能的前提下,老人才接受機構收容安置。但是,隨著時代變遷,醫療科技進步、平均餘命的延長,貧困不再是唯一入住的理由;老人入住長期照顧機構與老人失能無法自我照顧有很大的關聯,再加上家庭成員的支持能力、經濟負擔能力,社會文化因素等,對於老人最後入住機構都會產生影響。老人入住長期照顧機構通常是因老人的身體健康狀況不佳,或有突發的意外事件,導致老人無法照顧自己的危機狀態,成為入住的肇因。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               

當在本院照顧經驗中發現,入住機構的長輩多數面臨身體功能的退化、改變,而不得不入住機構接受專業照顧,在面臨疾病的來襲、適應機構的生活外,長期照顧的費用支出更是一筆龐大之負荷。

因家庭支持薄弱,及體恤長者、家屬之困境,本院訂有愛心扶助辦法,期望仰賴社會大眾共同捐輸維持弱勢長者在機構之生活。故提出「月捐99讓愛久久~愛心扶助弱勢銀髮族」之專案,以籌募新台幣1,000,000元,幫助失能、失智、低收入戶、中低收入戶及經濟弱勢長者老有所終,享有尊嚴的晚年頤養生活。

三、活動日期:自民國107年4月1日起至108年03月31日止。

四、活動地區:臺北市。

五、活動方式:

1.由本院製作活動宣傳海報及文宣簡介,張貼於民間社團、各村里長辦公室,各公私立機關行號,喚起社會大眾的愛心。

 2.受理社會大眾小額捐款。

 3.本院將募款活動刊登於網路及本院出版刊物。

 4.申請公益平台,讓更多閱讀者得知募款活動。

 5.廣設零錢、發票勸募箱。

 6.進行電子發票勸募、愛心條碼勸募。

六、徵信方式:

1.依法開立收據。

2.將本案相關訊息公佈於本院專屬網站。

3.活動結束後,辦理情形及捐款明細除報請主管機關備查外,另刊登於:

本院網站http://aiai.org.tw

4.刊載於本院半年刊及年報。

七、勸募活動經費:自募款所得10%以內捐款支應宣傳推廣勸募工作

八、經費概算:

 (一)收入部份

項      目

金          額

備註

勸 募 收 入

1,000,000

將運用於本院照顧弱勢長者之月費、耗材費等,不足之數由本院自籌。

合      計

1,000,000

 

1.預定籌募新台幣100萬元整。

2.捐款保管方式:設立專戶,存入捐款所得。

(二)支出部份

費用來源:按公益勸募條例百分比支出,不足者由本院經費支出。

活動科目

金額

備註

廣告、文宣、郵電費

90,000

DM、刊物、書刊、海報、收據...等文宣編輯製印費、電話費、傳真費、電費與收據、刊物...等文宣品寄發郵資

雜支

10,000

支應本勸募活動相關必要行政雜支

 

合計

100,000

 

 

 

十、預定募款金額:新台幣壹佰萬元整

十一、募得財物保管方式

  由本院開立的募款專戶接受捐款及保管